Instagram’s Effect on the Food Industry

Everyone loves looking at pictures. Whether they are photos of nature or wildlife, photos of family and friends, cooking experiences, or even pictures of fun events, people take pleasure in living vicariously through other individuals via these photographs. This has come to include the interest of seeing a delicious meal that another food enthusiast was able to sit down and enjoy. Over the previous few months, I have really begun to see the affect that Instagram has had on the food industry, whether it is home cooking, eating out or trying new restaurants, people’s photographs have proven to be a unique promotional tool for anything food related. Often times, I have had to make a mad dash towards the kitchen cupboards in order to satisfy my cravings after seeing one of these mouth-watering photographs. Chefs that are cooking from home or individuals that have visited a certain restaurant are able to snap quick photos from their phone and post them to social media resources like Instagram for the world to see. As a result, it can spark another’s interest in trying that recipe, visiting that food establishment or it may just simply activate that person’s hunger for any food.

I have been on Instagram for about one year now and during this period I have really enjoyed seeing the lives of friends and family through pictures and short videos. However, during this time frame, one trend that has really stood out to me was how proud these cuisine fanatics were about their food orders they put in or the meals that they had prepared. Eating is one hobby or activity that is going to be a part of everyone’s life and why not share your favorite recipes or cooking experiences with the social world? Any individual with access to the internet can snap photos of their appetizers, main dishes, desserts or even fancy beverages that they were able to consume, upload it to Instagram and within seconds, that tasty photo will be potentially visible to thousands of followers on some of the largest social media resources around the world. In addition to that, there are numerous different apps that will enhance these photos or even dozens of filters that will make the food and beverage item look even more mouth-watering. Even the most unappealing of food items can be made appealing through some of these fancy advancements in technology.

Another fun perk of using Instagram for meals is that this photo app also works with another app called Foursquare, which allows the user to share their location on a map with their followers. Individuals can “check-in” at certain food venues, buildings or other locations to let their friends know what they are up to. From this partnership, I see Instagram as being a unique marketing tool not only because restaurant goers and food consumption specialist are able to take appealing photos of their food and drinks, but they can also attach a location with that photo so if other interested parties want to experience that same menu item then they know right where to find it. Even if Instagram is not considered one of the most effective forms of media right now, I would recommend the free application to any chef, group or small business owner that is looking to promote any product or service.

Over the past year, this unique photo-related application has at times, proved to be sort of a motivator for me by seeing others accomplishments, it has helped me better engage in people’s lives that I do not see on a regular basis and it has even brought some awareness to me on certain things like local events or charity information. For example, I have found myself saying things like “well I didn’t know they served that food there”, or “wow that healthy meal plan has really paid off for that person” or maybe even “dang, I did not know that bar had that fun promotional there last weekend!” and by seeing photos of individual’s experiences in this situations, it has lead me to want to try new things, get more involved or not miss another similar event. Now is this going to be the feeling that everyone has who sees these photos? Not likely, but for being a free tool that anyone can use, why would groups and businesses not want to use Instagram as a marketing method? It definitely would not hurt the business or group at all!

Instagram can be a fun tool to utilize for any small business or non-profit that may not be looking to spend tons of money on marketing. For example, I began a kitchen related retail business recently with a blog, Twitter and Facebook page and as a fun marketing method I created a separate Instagram account from my personal account that was strictly for this ecommerce business. It allowed me to upload unique photos to all my other web sites as a way of interacting with my followers and visitors and my website has seen an increase in activity and engagement because of it. Now showing fancy photos of recipes that I prepared or menu items that indulged in will not necessarily sell products or make me a ton of money, but it can promote user engagement on all my pages and that is something that I want for my business.

The promotional photo options are endless and that is why I would really recommend including this resource in one’s marketing plan. Business owners like myself can snap and upload pictures of basically anything associated with their business, such as people having a great time using their products, the reactions of individuals tasting new foods, specials or discounts that are being offered for a period of time, or just photos of all the different menu items or product lines that managers and owners want to promote more. In my opinion, Instagram has not become as utilized of a free marketing tool as Facebook and Twitter, but I do think it could eventually reach that point, especially with the ease at which these users can integrate their Instagram with these other major social media sites. From all of this, restaurants and bars can promote their menu options through their visitors at no cost as long as those hungry patrons enjoyed their meal.

Food Chemicals in the Food Processing Industrial Marketplace

Food manufacturers often make use of additives or chemicals to add more value to a certain product. There are some issues and controversies linked to these chemicals. Food, as others see it, is better when natural rather than utilizing artificial ingredients. While this is the case, a lot of manufacturers claim that there are a lot of food additives coming from natural origins.

In a more general sense, the United States FDA defines additives as those that alter the physical characteristics of a certain substance. Such may either change the food’s color and appearance. Internally, though, there are other things one may enjoy from these chemicals. Food and its shelf life will be extended because of these additives. As consumers, you may want to learn more about other facts on food additives.

Functions of additives for food

Apart from what is mentioned above, there are still other functions you may derive from food additives. At times they are valuable in food preservation activities such as air entrapment and maintenance of flow properties in the product. It may also add fragrance, flavor and sweeten goodies. Additionally, it acts in demulsifying, fermenting and enhancing the food served on your tables.

Among this listed functions of additives, you will see why it has been accepted by a lot of individuals. As it maintains the consistency of the product, it is also able to maintain its nutritional value. This is done by adding some sort of vitamins and minerals in the food. The preservatives in food additives also results to maintaining the palatability of the food thus making more people enjoy the use of these chemicals. Food additives are also capable of controlling the acidity of the products you eat.

Types of food chemicals

In order to address the issues related to food additives, manufacturers considered using other forms to enhance the quality of food. Artificial additives are of course ever popular. These are manmade chemicals. Natural additives on the other hand are those extracted from natural sources and does not require too much processing for these chemicals.

Additives in food may also be organic and inorganic. Types of organic chemicals are alcohols, esters, halogenated hydrocarbons, glycol ethers and waxes whereas the most common inorganic food additive is salt. Food additives may be further classified according to how it is formed. Some examples of which are flakes, chunks, pellets granules and other crushed materials.

Why Is the Food Packing Sealing Film Important?

The increasing public and media pressure as well as stricter legal standards in the modern age have compelled most food-producing and processing industries to seriously consider the methods to ensure the optimal safety of their food before it’s consumed. Several technological innovations, particularly around the field of synthetic materials have ensured that producers can deliver products to customer in the safest conditions. In this regard, the food packing sealing film is widely considered to be one of the most important innovations.

Protection of food from the outer elements

Since, most items are derived from organic compounds, they can easily react to the elements within ordinary environmental conditions like air and water, rendering them unfit for consumption beyond a certain period. However, the proper use of packing ensures that the shelf-life as well as their consumable period can be extended by several weeks or even months. Either by maintaining vacuum inside the environment that it covers or by sealing along with inert gases like nitrogen, the freshness and shelf-life can be well extended.

Reduction of food waste

The average costs of producing materials have been continuously increasing over the past few decades. Thus, for most food-based businesses maintaining efficiency in production is actually more important than ever before. One of the major ways to do so is by reducing the waste. By the right use of the food packing sealing film, companies can ensure that food is wasted neither in the factory, nor in the sales area.

A reliable and durable packing solution

Most food packing sealing film can be modified to accommodate several varieties and shapes of products so as to ideally package items, whatever the need may be. Companies produces several variants of packing films made of Polystyrene, PET or PE, then not just works well as thin packing sealing film, but also as thick films that can be used as substitutes to tin cans. Several products have been known to last even for years because of effective packing with the food packing sealing film.

Enhancing customer trust

In the modern world, an effective packing on the food is considered to be synonymous with the quality of the food. Many manufacturers even emphasize the quality of their packing as a commitment to quality control. Hence, the use of the food packing sealing film can in fact help in winning customer trust and also assist in maintaining brand loyalty.

Helping in brand marketing and product identification

Many manufacturers produce food packing sealing film with custom prints. Many manufacturers often use food packing sealing film as the only packing on certain products on which they print their logo and brand name. Hence, the food packing sealing film can also support businesses on their marketing efforts.

Free Samples – How to Get Free Food Products

Over the years, the prices for grocery items have been increasing, leaving everyone with their pockets empty. Many people have tried cutting back on the amount they pay for grocery items every day by buying cheaper products or lowering their daily consumption rates. Although this might help your budget for a while, starving isn’t the right thing to do when talking about you or your family. The real solution to this problem, more and more people are facing all over the world, is ordering free samples. In the next few lines you will be able to read the benefits of ordering free food samples and also why they have become so popular amongst budget savers.

Generally, one could get free food samples by going to their local grocery store and walking through the aisles in search for them. Local restaurants and supermarkets are also just a few opportunities for saving up on your budget. Although this might be a convenient way for getting some free food, you are being limited on the type and the amount of food you can receive. Few people know that the Internet is crowded with many companies that give out free food samples for other people to try.

Firstly, some of you might ask themselves why would companies give away samples of their products for free. Actually, giving away free samples has been considered to be one of the best marketing techniques out there, being a great tool for any company willing to invest some of their budgets into attracting potential customers to their products. There is a large variety of food samples available on the Internet, giving you endless possibilities of getting free food, thus saving up on your budget.

Amongst the most popular types of samples out there are free coupons. More and more companies such as Wal-Mart, are giving away free coupons for their products in order to attract more customers. Grocery coupons are also great opportunities for anyone willing to try out some new products for free or to simply save up on their budgets. Ordering free food samples online gives you the possibility to pick just the right product you desired. There are many other types of free food samples, ranging from free baby food to free cookies. You might also be able to find companies promoting free coffee, free drinks or even free chocolate bars.

At first, you may even be surprised by the large number of free samples available online, that is why choosing only the best of them is vital to the entire ordering process. You might find the searching process to be rather tiring and difficult, that is why you should consider searching out for freebie sites. They are already populated with the latest and most successful offers on the Internet, giving anyone the opportunity to apply for them all directly, with just a click, without paying a penny for them.

As a conclusion, ordering free food samples can be a great opportunity for anyone trying to save up on their budgets or simply for those desiring to try out some new products without paying anything for them.